A brand that creates for the wearer rather than the trends, Joubi is a London-based label inspired by natural and ethereal beauty. Using colour, crystals and a unique sense of timeless style, the collections are designed to inspire women, allowing them to make a statement with their jewellery every day. From delicate chains to spectacular statement ear cuffs, Joubi pieces are bold, yet wearable. The perfect stacking pieces for an everyday wardrobe with a feminine edge. Founded by Joanna Bourne, the brand was born in 2010, inspired by travelling and celestial beauty. Discover natural materials, metals and precious gemstones, wrapped into beautiful jewellery designed to easily be incorporated into your collection.