This is Anna. Entrepreneur, nature-lover, meditator, designer, parent, seasoned traveller, and the founder of LORE. Anna has always loved jewellery. Throughout her youth travelling the world, she searched local markets and stalls for hidden gems —  handcrafted pieces with a story to tell.

Anna began curating unique jewellery designs. Drawing inspiration from indigenous cultures, particularly that of the native tribes of North America, Anna’s pieces were not only strikingly beautiful but drew the wearer into the spiritual meaning hidden within. 

By 2012, LORE was created. Formerly Apache Rose, LORE became Anna’s opportunity to share her passion with the world. Anna's passion was to seek beautiful jewellery pieces as a form of self expression, identity and storytelling. However she always harboured the dream of one day creating her own meaningful designs. Today her vision for LORE is to design sustainable jewellery that embodies harmony, connection and reverence for our planet.