our mission

Our mission is to show that fashion can be more meaningful.
We curate and design enduring jewellery collections evolved from age-old lore, created to guide, ground and inspire.

EVERY PIECE OF JEWELLERY TELLS A STORY. WE’LL HELP TELL YOURS.

From the dawn of humankind, jewellery has been imbued with meaning. The pendant worn for luck; the ring symbolising new beginnings; the talisman necklace designed to protect — each contains a story unique to its wearer.

We believe stories are magic, and that every life journey is unique and remarkable. That’s why each piece in our collection has been lovingly crafted to not only reflect beauty, but to hold personal significance within your own life story.

Discover our story >

Lore Jewellery Imbued with Meaning
Lore Jewellery Directors

WE ARE ALL #PARTOFTHELORE

We’re all at different stages of our story. Wherever you are on your path, we welcome you to explore, discover and share your journey with us.

As curators and creators, we honour your choices and celebrate your uniqueness, offering timeless creations that reflect your own style, experiences and soul purpose.

With jewellery collections inspired by beautiful stories spanning miles and millennia, we hope you’ll find something here that resonates with your own.

Shop our New Beginnings collection >

OUR VALUES

Discover the values at the heart of our story.

OUR PROMISE TO THE PLANET

We are interwoven with every element of the natural world around us — each part a delicate strand of the web of life. We pledge to work in harmony with the Earth, striving to preserve and protect it in any way we can.

Sustainability >