noun [ U ]


Time-honoured knowledge, wisdom and stories passed down through generations; transcending space and time, to connect hearts and minds.


For as long as she can remember, Lore founder Anna Burke has been fascinated by indigenous cultures, and their deep connection with the natural world. Having spent her youth travelling the globe, Anna found herself drawn to tribal-inspired accessories.

Where high-street jewellery lacked substance, these adornments were enduring symbols of age-old lore, created to protect, guide, ground and inspire.

As her collection grew, Anna became keen to share her passions with the world. In 2012, she created an online platform offering meaningful pieces from emerging designers across the globe. Lore — then named Apache Rose — was born. 

Founder of Lore Jewellery Anna Burke
Lore Jewellery Directors


In 2019 we welcomed partner, Annabel Zicker into the family. As well as sharing Anna’s innate love of jewellery, Annabel’s entrepreneurial spirit and passion for positive social impact made her the perfect partner for the next stage of the journey.

Since then our brand has grown and evolved, and after a re-evaluation of our core values and ethos in 2022, we finally rebranded as LORE.



In 2024 we went on to realise a long held dream of designing our own jewellery, and the first LORE collection was launched - Spirit of LORE.

This was a milestone moment for us at LORE and symbolised a new direction for our path forward. From here on in we would only offer our own unique jewellery designs.

However our ethos remains the same... We still design every item for its depth of meaning, enduring quality and beauty. And we still do everything we can to promote harmony and protect our precious living planet.

Lore Jewellery Our Story
Lore Jewellery Founders


Today, our mission is to show the world that fashion can be more meaningful.

Since our foundation, we’ve been creating pieces not just for their beauty, but for the story they tell. Our jewellery is designed to bring harmony and balance; to nurture a deeper connection with the self, nature and the elements. To reflect what’s important to you. 

As we enter the next chapter of our story, we want to honour yours. And we can’t wait to share our journey with you.

Discover our ethos >


Meet the team behind our collections.

Learn more