www.lore.store is a site operated by a company called Apache Rose Ltd. Lore is committed to protecting individual’s safety and privacy, and takes its responsibilities regarding the security of individual’s personal data very seriously. This privacy policy explains what personal data we collect about individuals, how and why we use it, who we disclose it to, and how we protect your privacy.

This policy

This policy (and any documents referred to in it) sets out the basis on which we process data about individuals including:

  • Anyone else who visits our website (“Website Visitors”).

Lore reserves the right to make amendments to this policy from time to time. Any changes to this policy will be posted on this page. Please check back frequently to see any updates or changes to our privacy policy

Who is responsible for your data?

Our Privacy Policy applies to the personal data that Apache Rose London collects and uses.

References in this Privacy Policy to “Lore”, “we”, “us” or “our” mean [Lore] (a company registered with Companies House as 'Apache Rose Ltd' England and Wales [registered office at 4 Prince Albert Road, London, NW1 7SN]. We control the ways your personal data are collected and the purposes for which your personal data are used by Lore. Lore is the “data controller” for the purposes of the UK Data Protection Act 1998 (as amended or replaced), the General Data Protection Regulation (EU) 2016/679 (the “GDPR”) and other applicable European data protection legislation (together the “Data Protection Legislation”).   

Personal data we collect about you

When using the term “personal data” in our Privacy Policy, we mean information that relates to you and allows us to identify you, either directly or in combination with other information that we may hold. Your personal data may include for example your name, your contact details and date of birth.

How we collect data about you

The main way in which we collect data about you is from data you choose give to us via: hello@lore.store or by registering online via our website www.apacheroselondon.com or by entering official competitions Lore runs, whereby you are required to enter your email address to enter.

Your personal data will be used to provide the information, goods and services offered through our website to you, for billing and order fulfilment. If you sign up to our newsletter we may use your email address to send you information about products or services. You can opt out of these at any point and you can ask for personal data to stop being recorded at any time.

We may monitor traffic to our site and collect the following information:
* The IP address of your computer
* The referring website from which you have got to our website from 

The reasons for this are:
* To make ongoing improvements to our website based on this data
* To see our most popular sources of business
* To track the progress of our business

Disclosure of Personal Data:

We may disclose your personal data, in various ways and for various reasons, with the following categories of people:

  • Tax, audit or other authorities, when we believe in good faith that the law or other regulation requires us to share this data (for example, because of a request by a tax authority or in connection with any anticipated litigation); and
  • Third party service providers who perform functions on our behalf (including professional advisors such as lawyers, auditors, accountants, technical support functions and IT consultants carrying out testing and development work on our business technology systems). 


We are committed to taking all reasonable and appropriate steps to protect the personal information that we hold from misuse, loss, or unauthorised access. We do this by having in place a range of appropriate technical and organisational measures.


A cookie is a small text file that we store on your device. Our website uses cookies to distinguish from other users of our website. Cookies also provide us with information about how this website is used so we can keep it is as up to date, relevant and error-free as possible. The following cookies are used on the site.

  •  Strictly necessary cookies - these are cookies that are essential to the operation of our website
  • Analytical/performance cookies. These cookies allow us to recognise and count the number of visitors to our website.
  • Functionality cookies - These cookies are used to recognise you when you return to our website.
  • Targeting Cookies - These cookies record your visit to our website, the pages you have visited and the links you have followed for google analytics purposes.

Your rights

You have the following rights in relation to your information:

  • Right to request a copy of your information. You can request a copy of your information which we hold (this is known as a subject access request).
  •  Right to correct any mistakes in your information. You can require us to correct any mistakes in your information which we hold. 
  • Right to request we stop processing your information. In certain circumstances, you may request that we cease processing your information.
  • Right to request deletion of your information. You can ask us to erase your information (also known as the “right to be forgotten”) in certain circumstances. 
  • Right of data portability. You have the right to transfer your personal data between data controllers in certain circumstances.

If you would like to request any of the above, please contact us at [hello@lore.store] to make any such requests. We will comply with the Data Protection Legislation in responding to any such requests.

Right to lodge a complaint

If you have any complaints about the way in which we collect, store and use your information, you can contact the supervisory authority in the United Kingdom, the Information Commissioner’s Office: https://ico.org.uk/concerns/


These terms are governed by English law. Any contract for the purchase of goods from this site and any dispute or claim arising out of or in connection with any such contract will be governed by English law. You and we both agree that the courts of England and Wales will have non-exclusive jurisdiction. However, if you are a resident in Northern Ireland you may also bring proceedings in Northern Ireland, and if you are a resident in Scotland you may also bring proceedings in Scotland. 


In order to be able to offer you Klarna’s payment options, we will pass to Klarna certain aspects of your personal information, such as contact and order details, in order for Klarna to assess whether you qualify for their payment options and to tailor the payment options for you.

General information on Klarna you can find here. Your personal data is handled in accordance with applicable data protection law and in accordance with the information in Klarna’s privacy policy.